It refers to the optimization techniques and practices implemented on a web page to improve its visibility and ranking in search engine results.
Optimization techniques are:
1. Create high-quality content
2. Use the right keywords
3. Minimize website loading time
4. Upgrade the existing content and structure of a website
5. Create an engaging website design
on-page SEO is to make your page more understandable and attractive to both search engines and users. When executed properly, this helps search engines understand the topic of your content and recognizes that it provides value to the reader.
Improves Search Engine Rankings
Boosts Organic Traffic
Enhances User Experience (UX)
Help Search Engines Understand Your Content
Page title is the first phrase seen by the searchers and plays an important role in on page optimization.
The page title should be clear and concise for better optimization and clarity.
The goal of the page title should be to answer what the searcher will see on the search results page.
You can test the page title by adding keywords, hyphens, commas, and so on.
Shorter titles are easier to read, and the quick view rates also tend to be higher.
Some of the best examples to be followed for developing a page title are:
Example:If your page is about Digital camera reviews , a good title tag might be:"Digital camera reviews, rating and buying guides- xyz.com
2. Meta Descriptions
These are small summaries of a webpage.These are displayed to users when they select the link.
If the key phrase exists in the meta description, Google will probably highlight it in the audience's search.
Meta description can be any length, but google generally snippets to 155-160 charcters. It's best to keep meta description long enough they're sufficiently descriptive, so we recommend description between 50-160 charcters. Keep in mind that the "optional" length will vary depending on the situation, and your primary goal should to provide value and drive clicks.
3. Heading Tags
These are crucial for SEO since they assist Google in understanding the content.
H1 Tags
•It is the main heading and is more noticeable tovisitors than the page title.
•It should be clear and understandable to visitors.
•It should be at least four characters long.
H3-H6 Tags
•These are used to add bullet points
H2 Tags
•It is the secondlevel heading on a website.
•It appears more extensive than the main bodytext.
•To make content easier to read, add subpoints beneath the h2 tag.
4. Content Optimization
content is the fuel for search engines, It includes text, images, sounds, videos, and any other type of media. If your content is clear it improves the user experience and helps Google know when to display your page for certain queries and to the right audience.
Steps to optimize content:
A clean, keyword-rich URL structure can improve your page's readability and SEO performance. Easy to share URLs perform better in Google searches. Ensure the URLs and page titles are correct, attractive, and correctly assembled. Optimize URLs as they help in ranking websites higher. For Example: Instead of: seolemontree.com/articles/12345 Use: https://seolemontree.com/what-is-keyword-research.
6. Internal Linking
Internet links are the links from one page on your website to another page of your website. They help search engines understand the topic of each page and help build your site structure. Internal links and encourage users to stay on your site longer, send visitors to your site, generally this is seen as good think for seo. Internal links may also pass authority built from backlinks from one page to another, Internal links includes:
7. Image Optimization
Images are great for improving user engagement, but they can also enhance SEO if properly optimized.
Tips for optimizing images:
8. Mobile-Friendliness
It allows users to navigate and accomplish objectives while being scaled down to fit any screen size.
It has simple navigation, a responsive design, and quick page speeds.
It is the process of optimizing a website for mobile devices by:
Improving the user experience
Taking advantage of the features specific to mobile devices
It considers unique factors such as:
Tips to Perform Mobile SEO
Mobile Site Optimization and Responsive Websites
Many people use their smartphones as computers,due to which mobile traffic has risen dramatically in the last few years. Hence, there is a drastic need for responsive websites.
Advantages of responsive websites
9. Page speed
Page speed provides a good user experience, It is optimized to get more pages into Google’s search engine index.
To speed up a webpage, use:
Images
JavaScript files
Caching
10. Schema Markup
Schema markup is a form of code you add to your website to help search engines understand its content better. This is the code way of saying what the page is about and what the user will experience. You can define just about anything from the area you offer a service in and what that service is to a piece of art created by someone who is a known person. It’s also what powers rich snippets, like star ratings and FAQs, on SERPs. Example: If you’re running a recipe blog, adding schema markup can display cooking times, ratings, and calories directly on the search results.
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