What is keyword research
Keyword research is nothing but direct information typed in by the searcher to find the required information.The information gained from keyword research can be used to build your website and marketing strategy to capture your target audience. Keyword research is one of the fundamental elements of Search Engine Optimization (SEO). It involves identifying and analyzing the words and phrases people use to search for information, products, or services online. These words, known as keywords, It is important to understand what people are searching for—the words, the patterns, and the associations they are using—to optimize your page according to their needs. keyword research can enhance your website’s visibility on search engine results pages (SERPs), drive more organic (unpaid) traffic, and help you reach the right target on right audience.
Keywords Advantages
Keywords provide:
Word associations
Brand associations
Direction
References
Questions
Locations
Keywords not only help in optimization, they also help in understanding a searcher’s requirements and help in developing the content.Keywords provide ideas. The more you listen to customers, the more you will benefit from your keyword research.Keyword research helps connect with or understand the customer.Keyword research helps you discover the searcher's intent and create content that targets your audience.
How to build a keyword list
- Big picture words: Describe the business or industry
- Product category words: Describe the specifics of your product
- Long tail words: Describe what people are exactly looking for
- Brand associations: Describe the words people associate with your brand name
- Buying cycles: Describe the initial words people start with, the additional terms they use, and how they make the final decision
- Questions: Describe what the searchers are asking
- Secondary phrases: Describe related, but not specific, terms
Popular Keyword Tools
There are numerous keyword research tools available on the Internet.
Types of keywords
Short tail keywords Long tail keywords
Short tail keywords
Short tail keywords are phrases with one or two words and are searched frequently.
Short tail keywords are usually searched for by people in the early stages of the buying cycle.
Long established companies with good credibility, rankings, and content can get higher rankings even for short tail keywords.
For example: The word “best shoes” is a two-word phrase which has thousands of searches and is searched regularly.
Long tail Keywords
Long tail keywords are phrases with three or four or at times even more words. They are searched less frequently.
For example: The word “Best men’s shoes” is a three-word phrase which is NOT searched regularly. A long tail keyword, though searched less frequently, provides better insights about a searcher's requirements.
Long tail keywords are used by later stage searchers. They know what they want, and add additional details that describe their requirement.
You can gain high rankings for less competitive terms. Thus, you get credibility and momentum to get even higher rankings. You can increase your visibility by working with less competitive terms first.
For example: The word “Best seo company” is a three-word phrase which is NOT searched regularly. A long tail keyword, though searched less frequently, provides better insights about a searcher's requirements.
Short Tail vs. Long Tail Keywords
Short tail keywords
- A short phrase
- One or two words long
- High costs involved:
- Competitors are willing to pay more to get number one position
- Lower conversion rates:
- Initial stages of search and not yet readyto commit
Long tail keywords
- Descriptive phrases:
- Looking for detailoriented results
- Lowcosts involved:
- Less competition involved
- Higher conversion rates:
- Willing to buy when requirement is answered
Tools Commonly Used for Keyword Research
1. Google Keyword Planner: Essential for PPC campaigns but also useful for organic keyword insights.
2. Ahrefs: An advanced tool for competitive analysis and discovering high-ranking keywords.
3. SEMrush: It is a tool that help to find keyword to improve your seo campaign. it also includes tool for competitor analysis and Google Ad campaign optimization. Great for keyword research, backlink analysis, and tracking rankings over time.
4. Moz Keyword Explorer: User-friendly tool for finding related terms and assessing keyword difficulty.
5. AnswerThePublic: Perfect for discovering questions or concerns people have about a topic.
6. Ubersuggest: An accessible option for beginners with keyword volume data and additional SEO insight.
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