WHAT IS SEO 

Search Engine Optimization (SEO) is a powerful way to increase the visibility of your business.
At its most common basic, SEO is about increasing the rankings of your website.
At its most complex, it is about managing the programming, content, visibility and success of a website.SEO enables you to know what your customers want and helps them find you on the search results page.SEO has changed over the years as the search engine algorithm has evolved. However, SEO is still the number one activity of successful businesses Therefore, it is important to develop new SEO skills and keep oneself up to date on the latest information to be able to drive a successful busine online.

Evolution Of Search Engines

Search Engine Components

It’s a strategy to increase the quantity and quality of traffic.

It improves the ranking of websites.

It increases a website’s visibility.

Improves website traffic,leads, and sales

Increases quality traffic

Reduces dependency on paid ads Provides

Enhances credibility

Enhances content marketing efforts

Provides competitive advantage

Provides measurable outcomes

Consumes a lot of time

Falls short of keeping up with the frequently updating algorithm

Fails at guaranteeing results

Falls short of meeting increased demands

SEO produces long lasting results.SEO with local search features can enhance your visibility and help you reach people in your local area.Skills necessary for SEO are integrated across multiple digital marketing disciplines.

Skills necessary for SEO are integrated across multiple digital marketing disciplines.

The visibility on the search results first page is very important.
About 71% of the searches result in a click on first page results.
The first five results account for 67% of all the clicks.Pages 2 and 3 get less than 6% of the clicks. Benefits of Top Rankings Being on the first page is essential, and obtaining higher rankings is also important because higher rankings give you better chances of getting clicked.